Getting to Know ChatGPT: Business

The following articles discuss the application of ChatGPT within various business fields:

Business (General)

• Report: Half of all businesses already use ChatGPT. (2023). Enterprise/Salt Lake City, 52(40), 6.
• Zhang, D. (2023). Should ChatGPT and Bard share revenue with their data providers? A new business model for the AI era.

Finance

• Dowling, M., & Lucey, B. (2023). ChatGPT for (finance) research: The bananarama conjecture. Finance Research Letters, 53. https://doi.org/10.1016/j.frl.2023.103662
• Kenney, A. (2023). The promise and peril of ChatGPT . Journal of Accountancy, 235(5), 12–13.

Human Resources

• Bove, T. (2023). A business owner had ChatGPT apply for a job at his company. The bot ended up in the top 20% of candidates. Fortune.com.
• Budhwar, P., Chowdhury, S., Wood, G., Aguinis, H., Bamber, G. J., Beltran, J. R., Boselie, P., Lee Cooke, F., Decker, S., DeNisi, A., Dey, P. K., Guest, D., Knoblich, A. J., Malik, A., Paauwe, J., Papagiannidis, S., Patel, C., Pereira, V., Ren, S., & Rogelberg, S. (2023). Human resource management in the age of generative artificial intelligence: Perspectives and research directions on ChatGPT. Human Resource Management Journal, 33(3), 606–659. https://doi.org/10.1111/1748-8583.12524

Marketing

• Michel, M. (2023). Could ChatGPT do your marketing? Air Conditioning, Heating & Refrigeration News, 279(6), 34.
• Breedlove, E. (2023). ChatGPT and digital marketing: Here's how the AI program can help your social media strategy--but with important caveats. Inventors’ Digest, 39(6), 20–22.

The following resources and news pieces provide examples of implementing ChatGPT into business courses. These may give you ideas on how to use ChatGPT in your own courses:

• Gies College of Business: "How ChatGPT can be embraced - not feared - in the classroom"
• Tippie College of Business: "Introducing ChatGPT"