Industry and Market Research: Getting Started

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The library provides access to a few research tools that you can use to find industry information and market analysis. It is helpful if you know and use the NAICS Code for your industry to find reports and other information. The Finding NAICS Codes tab has more information on how to find the correct code to use. 

Click on one of the tabs above to learn how to find industry information using one of these specific tools:

• Mergent Online provides in-depth information for high level industry categories by region.
• First Research provides industry profiles, from a sales perspective, for over 900 industry segments covering the competitive landscape, products, operations, technology finance, regulation, and more
• Business Source Complete has the full-text reports for a variety of industries by region.
• More... tab contains additional tools to find demographic, market, and industry information. 

Please contact your librarian here for assistance on using these databases.