Research Methodologies: Research Design eBooks

Summary: This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers' thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches to data display. Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited.

Summary: "Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results. Two additional features carry this encyclopedia far above other works in the field: bibliographic entries devoted to significant articles in the history of research design and reviews of contemporary tools, such as software and statistical procedures, used to analyze results. It covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research; it addresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciences; it provides summaries of advantages and disadvantages of often-used strategies; and it uses hundreds of sample tables, figures, and equations based on real-life cases."--Publisher's description.

Summary: "Research design is fundamentally central to all scientific endeavors, at all levels and in all institutional settings. This book is a practical, short, simple, and authoritative examination of the concepts and issues in interpretive research design, looking across this approach's methods of generating and analyzing data. It is meant to set the stage for the more "how-to" volumes that will come later in the Routledge Series on Interpretive Methods, which will look at specific methods and the designs that they require. It will, however, engage some very practical issues, such as ethical considerations and the structure of research proposals. Interpretive research design requires a high degree of flexibility, where the researcher is more likely to think of "hunches" to follow than formal hypotheses to test. Yanow and Schwartz-Shea address what research design is and why it is important, what interpretive research is and how it differs from quantitative and qualitative research in the positivist traditions, how to design interpretive research, and the sections of a research proposal and report"-- Provided by publisher.

Summary: This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.

Summary: "This book helps readers understand research design and analysis. The intended audience includes those in the sciences who wish to conduct their own research without investing several semesters completing coursework in statistics and related fields, as well as those in the sciences and media who wish to read published research in an informed manner. In the former case, this book will provide a general basis for designing and conducting research, though with the assistance of a statistical consultant. The chapters of this book are laid out into three major sections. In the first section, the author briefly reviews the purpose of research as well as ethics and rules guiding research involving human participants and animal subjects. In the second section, the author walks the reader through basic research designs and validity. In the third section, the author provides a cursory review of statistics, including interpretation and specific techniques. This includes a description of when each statistical technique is appropriate and informative. The section on statistical techniques is intended to help the new researcher to be able to communicate in an informed manner with a statistical consultant or to be able to comprehend the jargon they may find in many research documents. Finally, the author reviews the how-to's of reporting and presenting research findings"-- Provided by publisher.